Featuring in ICH Courier Vol. 53 : Safeguarding Pioneer

The Roots Routes has featured in Intangible Cultural Heritage Courier of Asia and the Pacific or ICH Courier in the latest volume in “Safeguarding Pioneer” Section. We illustrated the story behind our journey on how we synergised traveling experiences with our online platform and working with local communities.

The Roots Routes is a travel tech start-up focusing on sustainable tourism and cultural heritage preservation. Its main offering is a self-guided digital companion that leads individual explorers to alternative experiences. Our starting point for the Roots Routes project is the need to break the vicious cycle of cultural heritage deterioration and unsustainable tourism. In order to revive our roots, we want to communicate cultural heritage as something that is alive and that can shape sustainable tourism. Therefore, our goal is to redefine the cultural heritage aspect that plays a role within tourism by enabling personalized and immersive experiences that express artistic value and foster empathy for other cultures. Together with local communities, we strive to elevate them and their heritage from the margins by connecting them to various resources and stakeholders, promoting their cultures and livelihoods, expanding their access to creative markets and social welfare, and contributing to their socioeconomic empowerment. Continue reading